Doing Things #LikeAGirl – An Empowering And Powerful Video

Have you had a chance to watch the ‘Like A Girl’ advert? If not here’s the basic premise: award-winning director Lauren Greenfield has built an empowering and powerful video around the use of the words, “you (throw, hit, run, etc.) like a girl.” It makes for very interesting viewing.

Extended version:

One minute version:

An Encouraging Ethos

Putting aside the fact that the message, “Join us to champion girls’ confidence at” is a little baffling – er, how do tampons, pads and panty liners solve the problem of femaleness as a derogatory statement? Personally, I love the ethos behind this commercial. Addressing stereotypes and encouraging people to move past them can only be a good thing, right?

Well, it seems that not everybody can see the positive side of the commercial. Twitter has been inundated with comments saying that it’s just plain stupid, that men are superior which makes ‘like a girl’ an acceptable term for doing something badly, even the hashtag #LikeABoy trended for a short time. All, in my opinion, proof that Always are on the right track.

Back In My Day

As a very young child I didn’t see the dichotomy that exists between boys and girls, they were all just playmates. However, the school system and society soon put any thoughts of equality firmly out of my head. I’m of an age to remember segregation in gym class and curriculum – boys taking food technology (or cookery as it was known back in my day) or girls taking technology (woodwork / metalwork) was definitely not the norm. We were taught that certain behaviors, qualities and careers were only ever associated with a particular gender – all utter rubbish, but we are a product of our surroundings and our upbringing. I believed for many years that I couldn’t ‘try this’ or ‘do that’ because I was a girl.

That’s why this ad is so refreshing; it’s a joy to see the younger girls’ belief that doing something ‘like a girl’ means doing something in the very best way you can. It seems that they haven’t been taught that they are inferior to boys, or that they can never measure up – and long may that continue!


So what do you think? Does the phrase ‘like a girl’ have a negative connotation? As a society are we still stuck in our gender blinkered view of the world, or are we moving forward?

Doing things #LikeAGirl flying a jet

Me doing things #LikeAGirl

As for me, I never do things ‘like a girl’. Amazingly enough I do things like a member of the human race, but #LikeAGirl – well, that’s a good place to start.


  1. February 26, 2015 / 1:23 pm

    Such an important message to pass onto my kids. Respecting people for what they can do, despite their gender. Very powerful message.


  2. Carla
    February 26, 2015 / 4:05 pm

    What are you doing in the last picture? Are you flying an airplane? I have to know!
    Nice post btw

    • February 27, 2015 / 10:40 am

      Hi Carla
      I’m not actually flying this particular airoplane, although I did take the controls for a short time and I am learning to fly. The pics were taken just before I was whisked up in a jet.
      I loved every second of it! 🙂

  3. March 6, 2015 / 10:45 am

    Sorry, but gender equality is a myth. The only place people are equal, or should be, is before the law. There are things men are better at, and things women are better at. Doesn’t make either gender better or worse, just different. And as the French say, vive le difference! Perhaps rather than fighting it, we need to make the phrase “like a girl” a compliment, a positive thing. Like “you swing like a girl and damn, that puppy is out of the park!”; baseball speak for you hit the ball so hard it changed post codes.

    Just my middle-aged-old-enough-to-remember-what-gender-discrimination-was opinion.


  4. Amanda
    March 26, 2015 / 5:04 pm

    A very inspiring post :)! You’re rocking that flight suit – I want to learn to fly a jet!

  5. LilyJane
    March 30, 2015 / 9:06 pm

    I had never much thought about the term ‘like a girl’ but now i think about it, it is used a lot in a derogatory way which is not good at all! We need to change ‘like a girl’ to mean you’re doing it strong and well and the best it could be done! 🙂

    Did you really fly in a jet or is that just a photo shoot?

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