Have you had a chance to watch the ‘Like A Girl’ advert? If not here’s the basic premise: award-winning director Lauren Greenfield has built an empowering and powerful video around the use of the words, “you (throw, hit, run, etc.) like a girl.” It makes for very interesting viewing.
One minute version:
An Encouraging Ethos
Putting aside the fact that the message, “Join us to champion girls’ confidence at Always.com” is a little baffling – er, how do tampons, pads and panty liners solve the problem of femaleness as a derogatory statement? Personally, I love the ethos behind this commercial. Addressing stereotypes and encouraging people to move past them can only be a good thing, right?
Well, it seems that not everybody can see the positive side of the commercial. Twitter has been inundated with comments saying that it’s just plain stupid, that men are superior which makes ‘like a girl’ an acceptable term for doing something badly, even the hashtag #LikeABoy trended for a short time. All, in my opinion, proof that Always are on the right track.
Back In My Day
As a very young child I didn’t see the dichotomy that exists between boys and girls, they were all just playmates. However, the school system and society soon put any thoughts of equality firmly out of my head. I’m of an age to remember segregation in gym class and curriculum – boys taking food technology (or cookery as it was known back in my day) or girls taking technology (woodwork / metalwork) was definitely not the norm. We were taught that certain behaviors, qualities and careers were only ever associated with a particular gender – all utter rubbish, but we are a product of our surroundings and our upbringing. I believed for many years that I couldn’t ‘try this’ or ‘do that’ because I was a girl.
That’s why this ad is so refreshing; it’s a joy to see the younger girls’ belief that doing something ‘like a girl’ means doing something in the very best way you can. It seems that they haven’t been taught that they are inferior to boys, or that they can never measure up – and long may that continue!
So what do you think? Does the phrase ‘like a girl’ have a negative connotation? As a society are we still stuck in our gender blinkered view of the world, or are we moving forward?
As for me, I never do things ‘like a girl’. Amazingly enough I do things like a member of the human race, but #LikeAGirl – well, that’s a good place to start.