Why The 30-40 Plus Blogger Meet Gave Me Hope

Last Monday found me at the the 30-40+ Blogger Meet in London. Yes me, in London for the second time in two weeks – I am one proud introvert! Strangely enough I found the whole London experience rather enjoyable on both occasions. Apart from the underground; dirty, smelly, crowded and confusing place. Maybe I’m becoming more tolerant of the city noise, or maybe I’m just getting a tad deaf in my old age 🙂

A lanyard with The Barefaced Chic printed on it for the 30 to 40 Plus Blogger Meet

Even though London is potentially a difficult place for me to visit, I was determined to go. I mean, I’ve been to a few blogger meets now and enjoyed every one of them (particularly Blognix), but this one was rather special. The 30-40 Plus Blogger Meet kind of does what it says on the tin; allows the more mature bloggers among us to mingle and network.

Bloggers at the 30-40 Plus Blogger Meet

Bloggers mingling at a blogging convention.

Now I have absolutely no issue with mixing with all and any age groups, I know twenty-somethings who are incredibly interesting and forty-somethings who are as dull as dishwater. So age is irrelevant when it comes to mixing socially. But when it comes to blogging there is an undeniable difference in the way younger and more mature bloggers approach their craft. It would be nigh on impossible for a woman of twenty to have the same outlook on life as a woman in her forties; she just doesn’t have the life experience. That doesn’t make her blogging any worse or better than the blogging of a mature woman – but it does make it different.

So it was rather refreshing to be surrounded by talented, mature bloggers with very similar outlooks. The whole event gave me hope that there is a strong, solid future for the mature blogger. Which means I’m gonna be around for a while!

And talking of hope, the event was sponsored by Hope, a brand that is specifically targeting the 40+ woman. I have to hold my hands up and admit that I wasn’t completely sure what to expect. I know that they are a growing business and have an outstanding reputation, but would I like their collection?

A label for Hope clothing at the 30-40 Plus Blogger Meet

I listened with growing awe as Nayna Mackintosh, founder of Hope, talked about the company’s ethos. I was blown away by her passion and I’m still digesting and appreciating their sizing system. Hope believes that body shape is far more relevant than a number, so they design clothes to enhance and work with a woman’s height and proportions.

So did I like the collection? Let’s just say I ordered an item of clothing that’s winging it’s way to me as I type. I am also now the proud owner of  a luscious fuchsia pink, merino and cashmere knit poncho, a gift to each attendee from Hope. Although blown away by the generosity of the gift itself, it was the handwritten, personal note that really got me!

Hand written note

The day was filled with talking, laughing, prosecco, canapés, lunch and a talk from Catherine (blogger at Not Dressed As Lamb, founder of the 30-40 Plus Blogger Meet and my good friend). Catherine’s talk was both informative and fun – she is a veritable fountain of blogging knowledge. Her three main focuses were giving, receiving and exposing – which all sounded rather naughty until she expanded on each topic.

Along with the gift from Hope we also received a goody bag stuffed with lovely things.

The goody bag from the 30-40 PlusBlogger Meet

A sparkle leopard print bracelet from Lizzy O

One of my favourite items (although it was hard to choose) had to be the sparkly bracelet from Lizzy O which I thought complimented my watch rather well – result!

A watch and a leopard print bracelet.

I had the most amazing (and knackering) day. Catherine, Hope and Fluorescent PR really pulled out all the stops to make the meet a brilliant success. I have hope that this will become a regular thing – no pressure Catherine!




  1. May 20, 2016 / 7:05 pm

    Oh Michelle, this is such a lovely write up. It really captures the spirit of the day. It was wonderful to see you again and thank you very much for sharing the gorgeous pics of the Lizzy O bracelet. Have a fab weekend lovely xxxxxx

    • May 23, 2016 / 5:10 pm

      It was so lovely to see you too Liz. I had to wrestle the bracelet out of the eager clutches of my daughter when I got to Wales. I won though 🙂
      Michelle xx

  2. May 22, 2016 / 5:33 pm

    I could never have written such a marvelous review of the day Michelle, you really captured it’s entire essence. Naturally I agree 100% with everything you said apart from the Underground, I actually love it! 😉

    • May 23, 2016 / 5:08 pm

      It was a wonderful day, wasn’t it? I can’t wait for the next one!
      Nope, don’t get the underground at all – I positively hate the place.
      Michelle xx

  3. May 22, 2016 / 8:17 pm

    What a great review of what sounded like a fabulous day. I’m so sad I couldn’t attend, gutted in fact , but I was flying out to Spain that day! #priorities I will make it my mission to get to the next one!

    • May 23, 2016 / 5:02 pm

      Well, we are nagging Catherine to do another one. So keep your fingers crossed. And I hope to meet you next time 🙂
      Michelle xx

  4. May 23, 2016 / 7:06 pm

    You summed it up so well, Michelle! For me it was the best blogger meeting I ever attended and I can’t wait for the next one.

    Annette | Lady of Style

    • May 25, 2016 / 10:03 am

      Neither can I Annette! It was, without a doubt, the best meet I’ve ever been to. I loved every minute of it!
      Michelle xx

  5. May 24, 2016 / 1:02 pm

    Michelle thank youuuuuuuuuuuuu!!! This was a really touching post – I can’t begin to tell you how great the feedback has been and how much it’s meant to me. I love how your posts are always so personal and you made this one personal to you too, it’s so nice to read everyone’s accounts of the day. It went so much better and was so much more enjoyable than I ever could have hoped – no one’s going to let me get away with not doing another, so watch this space!!!!! 😉

    Thank you my dear darling MLD <3

    Catherine xxxxxxxx

    • May 25, 2016 / 10:08 am

      You’re right Catherine – if you don’t do another one we will hound you all over social media 🙂
      Seriously, it was a brilliant meet and I think we all got a huge amount out of it – and I’m not just talking about the good bag of much awesomeness. It was a joy to mix with so many likeminded women. So get on with organising the next one woman!!
      Michelle xx

  6. May 26, 2016 / 6:26 am

    Type of event I would go to….if brands were invited that appealed to guys. I get a few fashion brands knocking on my door but this was clearly aimed at women. Anyway, it’s a good idea. I think us 40+ bloggers are growing in number. #BrilliantBlogPosts

    • May 26, 2016 / 12:20 pm

      The over 40’s are definitely beginning to make their mark in the blogging world. Good point about the event being aimed at women, maybe we need a mixed event or even one specifically for male bloggers?

  7. May 26, 2016 / 11:10 pm

    That looks like a super day…Great to read about it and I reckon it must have been very surreal! I’m aiming to be doing the same as you sometime in the future. Jacqui/over fifty blogger.

    • May 29, 2016 / 4:48 pm

      It was such a superb day! I’m sure Catherine will be hosting another one. Come along next time 🙂
      Michelle xx

  8. May 27, 2016 / 4:38 pm

    It certainly sounded like a wondeful day. It was such a shame I wasn’t able to attend… it’s such a pain being a blogger in Portugal sometimes!
    Suzy x

    • May 29, 2016 / 4:49 pm

      Ah but you do get the sun Suzy! Try to make it next time, I’m sure Catherine will host another 🙂
      Michelle xx

  9. May 28, 2016 / 3:37 pm

    It was lovely to meet you Michelle – and thank you for seeing and talking to me almost as soon as I walked in the front door like a rabbit caught in headlamps! I was a little nervous so it was nice to be put at ease straight away 🙂 It was great to meet you and the other bloggers and I hope to see you at another event soon. I agree, London is a little much for me as I am from sleepy Oxfordshire. But it was exciting nonetheless to get there! Beautiful photos, by the way. Melissa x

    • May 29, 2016 / 4:53 pm

      Ah thank you Melissa!
      It was wonderful to meet so many amazing, mature women. I’m so glad you had a great time and got over your nerves. When I started this blog I wasn’t sure what to expect from the blogging crowd, but I’ve been really made to feel welcome and I’ve made some amazing friends.
      Hope to see you at the next one 🙂
      Michelle xxx

  10. May 30, 2016 / 11:59 pm

    This sounds fantastic! I am a newbie and it’s hard to know where to look and find groups and events. Especially as a new mum, too! I’d love to go to one of these events. I shall have to keep checking and hopefully get to one soon. Thanks! Kat x

  11. June 23, 2016 / 5:39 pm

    Hello Michelle and you all,
    Great post! #hope
    I’m late to the party… I just found this #3040bloggermeet group. I’m 40 plus based in South East London and have recently started blogging. Still struggling with a few tech issues but I’m getting there. It’s http://www.veryluna.com – natural health & beauty. Hoping there will be another meetup soon!

    • June 26, 2016 / 11:34 am

      I’m sure there will be another meet up Pernilla. We will nag Catherine (Not Dressed As Lamb) until she organises it. Hope to meet you there.

      Michelle xx

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