Blogging Is Not A Competition

The seven ladies from The Over 40 Collective proving that blogging is not a competition.
When I tentatively pressed the publish button on my very first post I had high hopes for this little blog of mine. Of course I was hoping that, even in a small way, it would be successful. But what exactly is blogging success and how, as bloggers, do we quantify it? Page views? Followers? Awards?

Throughout the two years that The Barefaced Chic has been live I have watched my stats slowly (oh so slowly) grow, I have won and been nominated for awards and my follower count continues to creep higher.

Some might say that this is success, and I am certainly grateful for each and every reader that meanders through my pages or takes the time to click the follow button. Yet I have found myself confronting some of the rusty old beliefs I held early on in my blogging career, and have found them to be false. You see, I used to view blogging as a competition; to be successful I had to ‘win’. Then it hit me:

Blogging Is Not A Competition

Now I’m not talking about blogging awards here. I feel we all need a little boost to our blogging self-esteem, and I will certainly be attending The UK Blog Awards this year and cheering my socks off for the bloggers who have been lucky enough to be shortlisted.

Awards aside, blogging is a zero-sum career. Just because I gain readers doesn’t mean that another blogger loses readers. In fact, as bloggers link to each other, the more we help each other the more readers we gain. We aren’t competing for readers, even if we are in the same blogging niche, because readers can read multiple blogs.

Some may point out that readers can only read a certain number of blogs so we are therefore competing for their attention. But isn’t that a limited and limiting view? There are a huge number of blog readers out there, and the number is growing daily. We are not competing for readers – we are trying to increase our readership, and we CAN do it together.

Successfully working together is something that The Over 40 Collective is proof positive of. We are striving for the same goal: to share useful information to our midlife readers. In that light, we cooperate and share information – which has proved to be a positive step for us as bloggers, for our readers and for our ever strengthening friendship.

The Over 40 Collective showing through friendship that blogging is not a competition.

There’s a lot to be said for this kind of view. Without doubt competition can be a motivator, and sometimes a lot of fun. Yet is can also be deeply destructive and even an obstacle to the very success we crave.

For many reasons, some of us get jealous when we see another person’s success. Instead of celebrating we criticise, instead of applauding we belittle, instead of praising we bad-mouth. It’s utterly illogical, and yet it’s rife within the blogging community – and especially virulent amongst the younger bloggers.

What a waste of precious time and energy! Time that could be spent building a readership, creating something of beauty or helping others  to succeed.

I firmly believe by boosting others we cannot fail to help ourselves.

By freeing myself from the bounds of blogging competition, I have freed myself to help midlife women and fellow bloggers – even if some of them are my ‘competitors’. In doing so I have gained the most precious commodity of all – lifelong friendship.

I am thrilled to announce the official launch of The Over 40 Collective, but I am even more thrilled to have Nikki, Annette, Liz, Lisa, Catherine and Michelle in my life. Their support, both on a blogging and personal level, has been astounding. Especially during this last month or so of toxicity and stress.

Knowing that I have this lot of nutters in my corner has helped keep me smiling:

Having fun and pulling funny faces with the ladies of The Over 40 Collective.

Michelle, Me, Catherine, Liz, Nikki, Annette, Lisa

To me blogging is not a competition and success isn’t about achieving something, it’s about feeling good about what I am doing. And right now I’m having a blast building a future with these lovely ladies.

Pics by the very lovely Rachel V Photography


  1. February 27, 2017 / 3:30 pm

    I just read Michelle s post of today! I love it like I love yours! You are all such stylish, smart wonderful women!

    • February 28, 2017 / 5:07 pm

      Ah thank you Nancy. The other ladies all look amazing!
      Michelle xx

  2. February 27, 2017 / 4:38 pm

    Crying & laughing at the same time right now 😉

  3. February 27, 2017 / 4:41 pm

    Oh Michelle, right back atcha! Thank you for your friendship and support. I too am so pleased to have you nutters in my corner! xxxxx love Liz xxxx

  4. February 27, 2017 / 5:41 pm

    I couldn’t agree more and there is nothing I can add to what you have said, Michelle. Just one important point: I now have a Welsh friend and that makes me very happy!

    Much love,
    Annette | Lady of Style

    • February 28, 2017 / 5:08 pm

      Ah thank you Annette! Isn’t it wonderful how our friendship can stretch over the miles? I am thrilled to have you in my life lovely lady.
      Michelle xx

  5. February 27, 2017 / 8:20 pm

    Ah Michelle, you’re such a treasure – I think I knew that as soon as we met exactly a year ago. I’m so glad to have you as my friend xx

  6. February 27, 2017 / 9:13 pm

    Fabulous, such good information, and I totally agree with all you’ve written. Given me a big lift, because I do feel like I’m competing with others. Many thanks Hun. Jacqui

    • February 28, 2017 / 5:09 pm

      Isn’t it liberating when you realise that we can actually get further as bloggers by not competing? I’m so pleased that this post lifted your day.
      Michelle xx

  7. February 27, 2017 / 11:37 pm

    Wowzers, look at you bunch of beauties. Twit-ter-woo ladies!
    I LOVE this post! It speaks to my heart. I come from a very female dominated industry, (I owned a skincare clinic until earlier this year) and I saw time and time again how sellf-destructive some were in their desire to compete and “win”. It was crazy, self-defeating and sad. Im a massive advocate of women supporting women, and I adore that in my very, very limited experience thus far of the blogging community, (especially the over 30 bloggers) I have found it both supportive and friendly. Whats that saying, “A flower dose’nt compete with the flower next to it, it just blooms”
    Fabulous post

    • February 28, 2017 / 5:11 pm

      Love that saying Kerry! The more support we throw at each other (not literally though, ouch) the better the blogosphere will be. Of that, I have no doubt.
      Michelle xx

  8. February 28, 2017 / 7:00 am

    I LOVE this! There is nothing more uplifting than seeing a group of *ahem* vintage ladies (I can say that as I am of that age bracket myself!) collaborating ), nurting & supporting others! Go girls! And which one of you is rocking it in hotpants in your group photo?! Love it!

    • February 28, 2017 / 5:12 pm

      ‘Vintage ladies’ I LOVE that Nicky! I’ve now put the names of the ladies under one of the pics. So you can now put a name to the hot pants rocker 🙂
      Michelle xx

  9. February 28, 2017 / 12:00 pm

    Fabulous post, Miss Michelle! We’re so glad to have your special flavour of nuttiness in an already nutty group… but also to have your kindness and wisdom. As Nikki says, you really are a treasure. xx

    • February 28, 2017 / 5:14 pm

      ‘My special flavour of nuttiness’, that made me chuckle! Thank you Lisa, I as so proud to call you all my friends.
      Michelle xx

  10. March 4, 2017 / 3:21 pm

    I despair of the younger bloggers sometimes with their toxic tweets and jealousy, but millennials do like to live out all their dramas in public whereas we’re less likely to do that. Great post Michelle!

    • March 6, 2017 / 4:51 pm

      Thanks Gail. There are some really lovely younger bloggers out there, but there also seems to be a huge amount of drama!
      Michelle xx

  11. July 21, 2018 / 9:45 pm

    You all look amazing! What a lovely, gracious post. No wonder we read you…..

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