Are All Bloggers Turning Into A Cliché?

I was sitting on a train the other day when the women sitting opposite me struck up a conversation. Which in the first instance, got my pulse racing because you know – crazy people! After a while the conversation naturally flowed onto the subject of work.

Her: What do you do for a living?

Me: I have a few projects on the go, but it’s blogging that brings me the most joy.

It’s at this point in any conversation about blogging that I gird my loins for the inevitable, “So how DO you make money from that?” question. However, this lass seemed to not only know what a blog actually is, but was pretty clued up on blogging in general.

Her: Oh I bet you love rose gold, cupcakes, ombre hair, avocado on toast, smoothies and candles, don’t you?

Me: Umm, (my brain whirling with thoughts of how this woman could look into my very soul) well yes.

So does this mean that I am becoming a cliché? Are all bloggers turning into a cliché?

Some may point to my rose gold sunglasses and my breakfast smoothie and shout a resounding yes! Yet I would disagree. Does being part of a community make me susceptible to the likes and dislikes of others within the same community? Absolutely.

As a blogger it is inevitable that I spend time, either physically or virtually, in the company of other bloggers. As bloggers we have shared interests, so it seems only natural that we would have other things in common too.

Yet surely it’s how we present these things rather than the act of participation that makes us unique. Putting our own spin on a style or trend can often give our readers a completely fresh perspective. Experimenting with fashion also means trying the latest trends, then either embracing or discarding them.

There’s nothing wrong with following the lead of others down the fashion and lifestyle road, it’s how we journey along that road that makes us stand out from the crowd.

It’s true that I meander around Instagram and sometimes sigh at the feeds full of endless cookie cutter images, but that doesn’t mean I don’t dip my toes in the rose gold water from time-to-time.

So yes, maybe there’s a part of me that’s a bit of a blogger cliché. I eat avocado on toast, I’m decorating my dressing room in all white and my home smells of perfumed candles. But I stand firm in my stereotypical choices. After all, they make me part of a community that I love, and I think we all take comfort in feeling part of something bigger than ourselves. Is that such a bad thing?

What do you think? Are all bloggers turning into a cliché or do you enjoy clichés with a twist?
I’m now off to untangle some fairy lights 😉

Duster coat bought in a small boutique
T-shirt by New Look
Sunglasses by ASOS (mine are old but these are kind of similar)
Clutch was a gift with no label but I like this one


  1. May 22, 2017 / 3:27 pm

    Well you certainly are not turning into a cliche. But what is a cliche? And are cliches bad? No, I don’t think so. All people are individuals, wether they like the same things or not.

  2. May 22, 2017 / 4:00 pm

    I find the over 40s community refreshingly free of cliches – there are a lot of women who express themselves in fabulous and sometimes offbeat ways. I see more of the cliches among the younger bloggers. But the avocados on toast and cup cakes are still popular so I guess they’re just giving their audience what they want.

    • May 31, 2017 / 6:17 pm

      You see, I eat avocado on toast because I love it, not just because it’s the ‘in’ thing to eat. I would never dream of NOT doing something simply because it may be construed as cliché. Yep, pass me the herbal tea and cup cakes any day 🙂

  3. May 22, 2017 / 6:43 pm

    I certainly don’t think you or your blog are a cliche at all! Thats why I return. This is so interesting as I was discussing this with my friend on Friday, as we had a very similar conversation as you and your train lady. She was laughing at my marble tiles that I had bought a while back for make up backdrops. She even said, oh yeah, you all love a bit of grey marble. I admit that although I definitely fall into some cliches, I also admit to sometimes scrolling through Instagram thinking boriinngggggggg. I love nature but this time of year think if I see one more bluebell/rape field/wisteria shot I will go into my garden and pour weedkiller all over my own hahah (obviously, I wouldn’t do that). I do tire of seeing the same looking away from the camera/holding the front of the hair/ twirling around on the toes fashion shots, but in reality, how many different ways is there to pose without looking awkward? (Im not a fashion blogger myself but my son is a model and we laugh on shoots at his same old poses) The thing is though, we all love, (not just bloggers) bluebells/yellow fields and wisteria. The same as we are all partial to marble, white and pretty metals. How many ways are there to skin a cat as they say? I think its our words that give us individuality, so as long as we don’t compromise that, pass me the rose gold, (or actually just pass me the rose wine teehee) Great post, its got me thinking now! (sorry long reply)

    • May 31, 2017 / 6:20 pm

      Ah the good old marble backdrop! I agree completely, it’s words and how we approach a trend that gives us our individuality. So I’ll keep scoffing my avocados on toast and lighting my smelly candles 🙂
      I’m glad I made you think, and never apologise for long comments – they’re my favourite kind xxx

      • Jai
        July 14, 2017 / 10:53 pm

        Sorry- I think you mean ‘scarfing’, as scoffing means to mock or jeer.

        • July 15, 2017 / 12:02 pm

          I’ve never used the word scarf, although I have heard it said. Scoff means both to mock or jeer and to eat quickly or greedily. I think it depends on which country you live in (or what part of said country). In Wales we always scoff our food 🙂

    • June 2, 2017 / 8:44 am

      Hi Kerry, it is Greetje here. I loved your comment. To me this is exactly how I view this and would love to say it. English not being my native language, makes it harder to express myself the way I want to. So thank you for saying it so eloquently for me.

      • June 3, 2017 / 9:57 pm

        Ahhhh Greetje, I have just seen this, you are more than welcome xx. Glad to be of assistance x

  4. Mary
    May 23, 2017 / 9:07 pm

    Liked this thought-provoking post (plus the pink duster.) Bloggers of a certain age bring more life experience to their blogs. Posts and perspectives are wonderfully idiosyncratic. Not cliche. And if many happen to like rose gold, or whatever–yes, what’s wrong with that?

    • May 31, 2017 / 6:21 pm

      Thanks Mary, I’m so pleased you liked the post and agree that us older bloggers have far more to offer in the way of life perspective than the youngsters out there in blogging land.

  5. May 23, 2017 / 10:36 pm

    Your tag line piqued my curiosity on Catherine’s #iwillwearwhatilike linkup!

    I certainly see a lot of repetition in many demographics of bloggers, the 40+ crowd included.
    Personally, I’m drawn to the more eccentric types, and those are the ones I will follow on Instagram.

    • May 31, 2017 / 6:22 pm

      There’s definitely a lot of repetition and I do find Instagram a bit yawn making sometimes Anne.

  6. May 24, 2017 / 9:28 pm

    Oh dear I think I’m classed in the ‘boring over fifty blogger section’ lol, bluebells, rapseed, beach scenes – i’ve used them all, and I actually like seeing these too. Jacqui

    • May 31, 2017 / 6:23 pm

      But I like seeing bluebells, rapeseed and beach scenes – so keep them coming 🙂

  7. May 25, 2017 / 6:32 pm

    YOU definitely are NOT cliche’………..and how wrong is it that I feel like I want some avocado on toast while I light my scented candle?(I must be the easiest sell ever!,lol) And holy smokes that pink duster! Get.In.My.Closet! I see a difference between US bloggers and UK bloggers. Personally, at the present time, I find the UK bloggers less cliche’ than those in the US. In the US right now, it *seems* like EVERYONE is blogging about blogging and all of the sites look SO similar! The white on white minimalist aesthetic, etc. Even though I like that look I purposefully made my blog look different -for the good or the bad remains to be seen, but at least it looks different! I really like this post- and gorgeous pictures as always. This was a great reminder to me to “just do me”.

    • May 31, 2017 / 6:25 pm

      Ah Melissa, having been on your site a number of times now I can categorically confirm that you are NOT a cliché! Far from it – anyone who poses with a chicken is a winner in my book!!

  8. Big bum 01
    May 27, 2017 / 7:48 pm

    I kinda get where the lady on the train is coming from…..on instragram things trend…from peonies roses to converse runners. However, I must admit that your blog is more diversified and you admit when your life sucks because that’s real life!! So well done from me.

    • May 31, 2017 / 6:28 pm

      Ah thank you! The suckage that is my life hits cataclysmic proportions on occasion! But I’m OK sharing that – I think we all get fed up with seeing the Instagram ‘perfection’ that’s out there.

  9. May 29, 2017 / 3:43 pm

    I agree with to I think as a blogger you will always have a slight cliché to our sites but the ones that inspire me and follow on Instagram are always the ones that break the mould and post outside of the box. I could never do the perfectly styled, all white and cookie cutter as it just isn’t me!!

    We should all be individual but there are a few out there that are starting to “blend”!!

  10. June 2, 2017 / 8:48 am

    Kerry said it all for me. I totaly agree with her comment. And I like your take on things. As I love your outfit. Brilliant T-shirt. Very nice with those ballet flats.
    And as for originality… we often decorated our home thinking we were trend setters (modern with brocante in 1995), only to find out we were following the trend, not setting it. So what. That is normal human behaviour. as long as you like it yourself.

    • June 4, 2017 / 9:18 am

      Thanks Greetje. You’re right, I don’t know how many time I’ve decorated only to walk into a friend’s home and find she’s chosen the same things 🙂

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